: The Bloemfontein branch of supplier ElectroMechanica (EM), established in July 2019, plans to make significant inroads in the Free State region thanks to its fully-equipped training facility, focusing mainly on automation products such as PLCs, HMIs, and servos.
With its inaugural training session already completed successfully, Branch Manager Anton Nortje explains that it aims to conduct one major training session monthly, with ad hoc training provided as and when needed.
EM aims to empower customers to not only have the know-how to best use the products they acquire, but how to optimise them for maximum benefit. Another advantage is that the training is accredited in terms of Continuous Professional Development (CPD).
“The major advantage of this is not only exposing our customers to our broader offering, but also to make them aware of capabilities and synergies that they were previously unaware of,” Nortje comments. “Now customers know they can approach us for customised solutions to specific requirements.”
The Bloemfontein branch also serves to effectively bring EM closer to its customers in the region. Nortje concludes that training is a critical focus for EM. “Training is knowledge, and we pride ourselves on our capability in this regard.”